Doing cross-cultural business is a delicate art, as it often presents challenges rooted in cultural differences.Here are six crucial “Don’ts” that can strongly impact the outcome of such negotiations:
- Don´t be Ethnocentric! Acknowledging that no culture is inherently superior is a critical step toward productive cross-cultural negotiations.
- Don’t Stereotype! Don´t make assumptions based on cultural backgrounds. The preconceived notions can lead to misunderstandings and mistrust.
- Don´t underestimate Language Barriers! In cross-cultural negotiations, effective communication is paramount. Using simple and clear language and encouraging active listening can help bridge language gaps.
- Don’t let Conflicting Values dominate! Conflicting values can create tension during negotiations. Each culture brings its own set of values, priorities, and norms to the table. Successful cross-cultural negotiators seek common ground, respect differing values, and explore compromises that satisfy all parties involved.
- Don't use Language to Impress! While it's okay to incorporate a few words or phrases from the negotiators' native language, refrain from inserting them into the conversation casually to demonstrate your familiarity with their culture. Such actions might unintentionally offend someone and, additionally, give the impression that you're trying too hard to make a positive impact.
And most important, 6. Don’t forget that Culture eats Strategy for breakfast!!!
